What Is The Purpose Of Link Building And Directory Submission?

Numeric examples of Page Rank in a small system. Image via Wikipedia

by: Terry Pierce

If you own a website and you’re looking for ways to generate traffic towards your site, then you’ve probably heard about directory submission. One of the most preferred methods of link building, directory submission is used by webmasters to increase the credibility of their website. And website credibility is often based on Page Rank. How does one increase PR? That’s what we’re here to discuss.

Of the millions of websites out there, each has a common goal – to build a high reputation and get a lot of visitors. Reputation, in internet jargon, can also be called as authority, and is often gauged by the Google Page Rank or the position of the site in the search engine results page (SERPs). So say you are selling curry and the keyword you are targeting is “Indian curry” then your goal is to be on the first page of the SERPs. To do this, you need to have a high page ranking. PR 4 is usually indicative of a high authority. But how do you get to PR 4?

Through link building of course! When we say link building, we mean having a link on one site which is pointing to your site – something that directs Google spiders from a certain site to get to your site. This is where directory submission comes in. Most directories are already human edited so someone actually checks what your site is all about and whether your description and category matches what you wrote in the submission form. Sometimes, if these data don’t match, editors might reject your site and you have to resubmit. Other websites will also require that you put an HTML link from your site to theirs, making it a link exchange. Why the need for links?

Well, Google usually gives those sites which have a lot of links pointing to their site a higher Page Rank! But we are just not after the number of links, we also want quality links. This means you need to make sure that the site you are linking with is relevant to your site so if you are selling curry, then you shouldn’t link with sites which feature musical instruments. Through manual directory submission, you can choose the category where your site belongs to, so you can be sure that you’re going to get a higher chance of being accepted into the directory.

But getting a high page rank isn’t the only reason for link building. As a matter of fact, getting a high page rank isn’t the end goal of link building. Getting a high page rank and building as many links as you can is focused on getting traffic – the more people visiting your site, the better. Again, we are talking about targeted traffic – we want people who are already interested with the product or service we are selling as this gives us a higher chance of making a sale. That’s the reason why you need to link with a site relevant to what you’re offering. This way, you don’t waste resources trying to convince people who are not interested with what you are selling.

About The Author: Terry Pierce offers directory submissions to aid in your link building efforts. His directory submit service is a manual directory submission and will submit to directories of PR4 or greater. Find more details on his website at http://www.isellpagerank.com

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Related posts:

1. Link Exchange Tips for Long Term Link Building Results
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Tags: Google Page Rank, PageRank, Search Engine Optimization, Search engine results page, SEO

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