Increase Website Traffic with SEO

Increasing web site traffic and revenues have always been the aim of all internet marketing strategies. Yyou create a website so that people can visit it, and at the end of the day you can get the desired result. You can do it by selling a product or a service which could be your own or for another company. But if there is no traffic then there will be no sales, which means no profits. When we say traffic, it doesn’t mean just about anyone visiting the Internet but targeted traffic that consists of visitors who will buy your product or use your services.

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Tags: PageRank, Search Engine Optimization

Build Backlinks To Increase Web Traffic

Image by Pablo Moran Jr. via Flickr

If you’re serious about search engine optimization, then one of the most important aspects you should be concerned with is building backlinks.  Whatever is your objective for the future, high quality backlinks and targeted web traffic are what you need to achieve online success.

So what are backlinks? Backlinks are external links leading to a web page found on your site. The more they exist, the higher the link popularity of your web site. Any online site can stuff a page full of keywords, but only authority sites with highly valuable content will actually get other sites to link to them, sometimes without expecting some exchange in return. Backlinks, then, are essential in search engine promotions and link development.

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Tags: Link Popularity, Methods of website linking, PageRank, Search Engine Optimization, SEO

What Is The Purpose Of Link Building And Directory Submission?

Numeric examples of Page Rank in a small system. Image via Wikipedia

by: Terry Pierce

If you own a website and you’re looking for ways to generate traffic towards your site, then you’ve probably heard about directory submission. One of the most preferred methods of link building, directory submission is used by webmasters to increase the credibility of their website. And website credibility is often based on Page Rank. How does one increase PR? That’s what we’re here to discuss.

Of the millions of websites out there, each has a common goal – to build a high reputation and get a lot of visitors. Reputation, in internet jargon, can also be called as authority, and is often gauged by the Google Page Rank or the position of the site in the search engine results page (SERPs). So say you are selling curry and the keyword you are targeting is “Indian curry” then your goal is to be on the first page of the SERPs. To do this, you need to have a high page ranking. PR 4 is usually indicative of a high authority. But how do you get to PR 4?

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Tags: Google Page Rank, PageRank, Search Engine Optimization, Search engine results page, SEO

Tips on finding authority links to build links from

How Page Rank Works. Image via Wikipedia

For a while we were led to believe that reciprocal linking will boost your site’s search engine ranking, especially when the site you are exchanging links with is very relevant, has a high PR, and is on the top search rankings itself.

Yes, it may have worked before, but now that trick is ineffective. Google it seems has refined its backlink algorithm. Now the authoritative search engine seems to prefer backlinks that are:

1) found on highly relevant authority websites;

2) located on pages with few other links as possible and within a homogeneous “neighborhood”; and

3) placed on pages with rich content and high traffic.

Notice that I didn’t even mention Page Rank. The reason for this is that PR in my opinion is greatly overrated. It is good only for measuring how good a page is for leeching Page Rank from.

For the new rules on building links, it is better to find high quality authority sites that will link back to you. These sites will only do this if you have also quality valuable content that they think their users will appreciate the use of.

Aside from this it is also beneficial for you to check a website’s domain age because authority sites are often those known by almost everyone for a long time. Users view their content as trustworthy, reliable and accurate.

Authority sites often link to many websites with relevant content and these often rank high for the same group of keywords as the authority site. If you happen to use similar terms then it would be good for you to start negotiating backlinks from these other sites. Instead of looking at them as competition for the same keywords, use them as allies in boosting your site up in the rankings game.

Find good websites to request backlinks from by using the allintitle: search operator in Google. Type allintitle: and the search term you are targeting and you will be presented with a list of highly relevant webpages with the search terms found inside the Title element of each page.

Next, find the sites that link back to these webpages by using the link: search operator in Google. Take note of any website that commonly links to each of those pages.

Then find the contact information for this website by either searching WhoIs or by searching the name of the webmaster and contact email at the website’s FAQ, About Us or Contact Us pages.

The search may, however, take a lot of time to accomplish without a software program to help you out. If you do prefer doing it manually to better understand the process and to identify the various characteristics of selecting a site to ask a link from then feel free to follow the techniques outlined here.

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Tags: authority sites, Backlink, link building tips, PageRank, Search Engine Optimization, SEO