What Is The Purpose Of Link Building And Directory Submission?

Numeric examples of Page Rank in a small system. Image via Wikipedia

by: Terry Pierce

If you own a website and you’re looking for ways to generate traffic towards your site, then you’ve probably heard about directory submission. One of the most preferred methods of link building, directory submission is used by webmasters to increase the credibility of their website. And website credibility is often based on Page Rank. How does one increase PR? That’s what we’re here to discuss.

Of the millions of websites out there, each has a common goal – to build a high reputation and get a lot of visitors. Reputation, in internet jargon, can also be called as authority, and is often gauged by the Google Page Rank or the position of the site in the search engine results page (SERPs). So say you are selling curry and the keyword you are targeting is “Indian curry” then your goal is to be on the first page of the SERPs. To do this, you need to have a high page ranking. PR 4 is usually indicative of a high authority. But how do you get to PR 4?

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Tags: Google Page Rank, PageRank, Search Engine Optimization, Search engine results page, SEO