Increase Traffic to Your Blog By Publishing Articles

One always wants to drive traffic to their website or blog on a daily basis. This is normally achieved by performing various SEO traffic techniques that help in driving traffic by either doing it yourself or hiring an expert.

If you do it your self and if your skills in that area seems lacking, then you will probably end up spending too much time doing it since the processes are time consuming and cumbersome. If ever you do hire someone who knows about SEO to promote your site and have it rank high in search engines, then you will likely save on time, but might end up spending a lot of money paying the expert. However, there is another way to increase site traffic without having to spend too much or investing a lot of time and money. This method is Article Writing!

Now the next question that may come to your mind is how does Article Writing drive traffic? This article will describe the points that you need to keep in mind while writing your article.

Choosing the Right Headline:

It is important to create a headline that is appealing, especially one that will push readers to click the link for more information. An ideal headline is catchy enough to attract the attention of the viewer and optimized for the search engines as well.

Keyword Placement:

Unlike the old practice of trying to repeatedly mention a keyword or keyphrase several times all throughout the article, strategic keyword placement demands that you simply choose strategic locations – i.e. the first paragraph, the last paragraph and the anchor text – to insert your keyword or keyphrase as naturally as possible. Repeated mentions do not work anymore since Google has stopped giving attention to keyword density a long time ago.

Resource Box:

Write about the author, place a link of your website, add a freebie if possible, create a call to action phrase (Download now, Submit now, Click here, Submit here, etc). Make certain that the link uses keywords in its anchor text. Anchor text contributes a lot to the site’s search engine ranking for that keyword.

Editing the Master Piece:

Once you have written your article, don’t forget to proofread and edit it. Ensure that the article is grammatically correct and free of any spelling mistakes. Do this before you submit articles to free article directories. You may have the chance to edit the article later but publishing it error-free for the first time will show finesse in your work. The human editors will immediately check the article for quality before they approve it for publication, and then the newly published article appears on the home page of the site.

Now that you are done with writing the article, the next step would be to find an online website where you can submit your article. In this way you will be able to create an online archive of all your articles. You can submit articles to free articles directories. Sites such as Squidoo, Hubpages and Google Knol can help you direct traffic to your site and gain reputable link value for high SE ranking.

Strategies for building the traffic through the article:

• This involves submitting your article to high PR, high traffic article directories such as Ezinearticles.com
• Create a blog if you don’t have one and post the articles there. Make sure they are re-written and significantly different from those you submitted to article directories.
• Create an eBook on a collection of articles that relate to a topic and give it away for free.
• Use any social media to build awareness around your articles every time you publish them. You can use Twitter and Facebook for this.

Remember, article marketing is not dead. Although Google might see free article sites as places for spammers to spread their venom, if you do it right you won’t have to worry about being associated with an unsuitable neighborhood. Sites like ezinarticles.com are reputable article repositories. They have quality guidelines that everyone on the site follows.

For more potent traffic generation using your articles, try Squidoo, Hubpages, Google Knol and Gather. Also publish in eHow and Wikihow to add more value to your articles. Don’t forget to direct readers to your website or the appropriate product or landing page.

Tags: article marketing, Google Knol, Hubpages, Knol, Search Engine Optimization, Squidoo

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