Jun
How to Generate Traffic With Article Marketing
- Image by zachsilvey via Flickr
These days more and more marketers are using the Internet to market and prospect for their businesses. This method is called Online Network Marketing. They start by establishing their presence online through a website either their own or their company’s website. Just like any other online business, the key to using the Internet to market and prospect is to generate targeted leads . One of the methods to achieve this is Article Marketing.
If done correctly, article marketing not only can generate leads , but also ensure that the visitors who come to your website are keen on learning more about your opportunity. If you have optimized your site your will surely get the conversions you wanted.
The basic idea here is to write articles on topics that pertain to your business and your products. For example, if your company has a product that can improve people’s health, people who are interested in improving their health will be interested in reading your articles. If your articles can communicate the fact that your product can indeed improve their overall health, you will have a lot of interested readers. These people will want to find more information about you and your business if they think you have provided valuable information for them through your articles. When this happens, your articles can generate a high Click-Through Rate (CTR) to your website. This basically means more people will click on the link to your website from your article.
If what you’re aiming to do is to get people to join your business, then using Article Marketing in your Online Network Marketing campaigns is the right method for you. Here are guide questions and tips to help you on your way:
- What is your business about?
- How can people work from home with your opportunity?
- How can people start the business?
- How much money do they stand to make?
- What can the money do for them?
- Stories of how your company product has helped a lot of people, and so forth.
These topics have a good measure of general interest associated with them. This interest ensures that your articles will get good readership. Once these people have read your articles, they will most likely want to read more about you.
Before submitting your articles to several Online Article Directories as part of your Online Network Marketing activities, you will have to pay attention to the following things.
Make your articles Search Engine Optimized. Use the appropriate keywords in the right keyword frequency. It’s the number of times your keywords are mentioned and the location they are found in your articles (i.e. title, first paragraph, last paragraph, etc.) You don’t want any part of your article to sound too repetitive for your human readers if you use your keywords of interest too much. On the other hand, you want to make sure that your article will get picked up by the Search Engine. Therefore, a good balance between too many
keywords and too few keywords is key.
You could find out what keywords related to your business that people are mostly searching for on the Internet and then use them in your article. Google keywords tool is one of the free online keywords tool that you can use to do this. You can use this keyword research tool to generate thoudsands of keywords based on your main keywords of interest. You can also “spy” on your competitors to see if they use the same keywords either on their websites or in their Pay per Click (PPC) campaign.
Some article directories allow you to put links for your keywords. Whenever you can, you should put links to your website or whatever you’re promoting for your keywords.
Write articles that communicate to your readers what your business is all about and how you can help them to achieve their goals. Often times, they find your articles through the Search Engine, by typing some keywords that reflect their needs for information on topics or things that they are interested in. If you can fulfill their needs with your article, more than likely they will want to check you and your business out by clicking on the links you provide in your articles. These links are called back links.
Make sure that the number of articles you submit is significant. Submitting just one or two articles will do nothing. You need to submit articles in a regular manner so that they can bring in the traffic. A good frequency would be three to four articles a week to begin with and then steadily increase the frequency. If you feel like you can’t write articles that frequently, you can always outsource this task to other people. One way is to hire online writers from Agents of Value or any other outsourcing company.
You should focus first on submitting your articles to the online article directories that have a high Google Page Rank of 5 and above. This would make it easier for the Search Engines, like Google, Yahoo, MSN, to find your articles. For a list of High Page Rank Online Article Directories, you can read it here: Online Article Directories.
With all these efforts in order, it is almost certain that you and your Online Network Marketing through Article Marketing will get a steady flow of interested free traffic to your website.
Related articles by Zemanta
- The Benefits of Article Marketing (wealthyways4you.com)
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- The Many Advantages of Submitting Articles (stepbysteptips.com)
Tags: article marketing, link building tips
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