24
Jun

Blogging: Why It Works So Well For SEO

: Image by Kristina B via Flickr

Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging works best for SEO as it is the one of the most effective tools to add valuable content to your site that is updated regularly and allows immediate interaction with your visitors through blog commenting.

Here are simple rules for optimizing your blog in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain one of your primary keywords. You can also use the main keyword in subdomains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts” in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 tags to signify their importance to search engine crawlers.

Next you can use your secondary keywords in the body of your posts in your blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines being able to pick up the keywords. However, it should not look like spam. You should refrain from posting the same keywords again and again in the same post because Google will suspect your of spamming and will likely ban your site and lower your search result rankings.

You should also use your primary and secondary keywords or keyphrases as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track by using a flat site architecture. This means you must make sure important pages must be found at most two pages from the homepage. Also it is very much necessary to place the navigation bar on every page of the site. All of your previous posts should be linked to relevant pages so that they can be easily searched by search engines.

You should also create back links to your website from as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created, the higher will be the rank of your website on search engines. You can get back links to your website by submitting your blog’s RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many bloggers as possible. If you find any interesting information on a blog then don’t forget to link to it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.

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Tags: Blog, Search Engine Optimization

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